Keywords in SEO play a pivotal role in raising your online visibility. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In online advertising, a keyword is a particular term or expression that individuals input into web browsers when they are searching for a particular service, product or information. SEO heavily depends on the use of these keywords to rank websites.

The magic behind SEO keywords lies in their ability to relate what users are searching for to the content that is available on your website. Strategically using these keywords will help attract the right audience and enhance the likelihood of conversions.

Having established the explanation of an SEO keyword, let's look at how to use keywords efficiently. maximizing the use of keywords requires a balance. You'll want to include relevant keywords to get the attention of search engines but without stuffing your content with them.

One way is to place the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Consider also using keywords in the metadata and headers of your website, as these are spots where search engines tend to look.

Additionally, it's important to choose keywords that resonate with your target market. This implies understanding the way they talk, their searching habits and their demands.

In conclusion, a well-chosen SEO keyword can act as a bridge between what a click here person is looking for and the service or information you provide. It's a critical tool to succeed in the competitive world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.